Ecommerce Platforms for Your Small Business

Satisfied senior businessman showing growing chart at his happy colleagues in modern office

Are you planning on expanding your business into something much bigger? Magento is made for turning small companies into larger ones through a platform built on the idea of regular and measurable growth.

It has a product and payment platform, cloud commerce and flexible features so it will grow along with you and your needs, rather than putting you in one static plan and forcing you into one that is far beyond what you need yet. They also have a community with a pretty good network of experts, business owners, marketers and tech aficionados.

Magento is a self-hosted ecommerce solution which means that you need to download it and basically “take it with you”. All the hosting costs and set-up efforts are your sole responsibility.

YoKart is another multi vendor system, but it is better known for its payment options. You can choose from credit cards, ewallets, bank transfers or cash on delivery. The last two are less common with smaller vendors, especially the CoD feature, which is rarely seen from online vendors but may be a better option depending on the type of product being sold.

It also has withdraw request, just in case you are running some kind of monetary earnback program or affiliate program. As for their online payments, they are compatible with most gateways (Paypal, Amazon, Stripe, PayU, etc.)

Mobile commerce is a must today. An astonishing $156 billion came from ecommerce sales in 2017, according to Statista. That is one area you can’t afford not to exploit. Yet, the reason that so many people do is understandable… creating a mobile app, strategy and sales portal is a bit daunting.

Demandware is a mobile commerce platform that makes it much easier to integrate mobile sales in your overall brand strategy. They also have a wider array of digital commerce tools included. There are some big name brands that use Demandware, like ADIDAS and GoPro.

If you listen to podcasts you have probably heard of Squarespace. They appear to have become the go-to sponsor for every popular podcast on the web. Think of them as the new WordPress. They are easy to build, accessible to anyone and can be customized without any real knowledge about website creation.

What makes them different than WordPress is that it is focused from the beginning towards brand building and selling. No extensions to install or complicated back-door coding to slog through. One of their more random claims to fame is that Keanu Reeves uses it to build his websites. Just in case that sweetens the deal for you.

The biggest selling point of WooCommerce is its support: There’s a huge community of developers and a large variety of plugins making adding any feature a breeze.

All of this in one dashboard. The only potential downside is that their pricing is based around stages of business. So one is for starting a new brand and one is for growing it. This could potentially cause some issues for those who would prefer a feature or two from the expanded list but maybe don’t need them all.

The best part about BigCommerce is its flexibility: You can use it as a pure SaaS solution, you can use it as a “commerce engine only” (managing all of your sales channels from one backend hub), and you can use it with the CMS / site infrastructure of your choosing (there is a new WP plugin in beta and powerful APIs to make integration easier ).

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